Case Study 2
Client: A national insurance company
Client’s Main Concern: How to recruit and retain young producers
- Assess job criteria
- Assess top interest areas of qualified young producers
- Compare criteria to top 3 interest areas of young producers
- Develop a tight focus of the traits innate to successful producers
- Reach targeted candidates
Client Observation: The biggest challenge for the insurance company was not in what they had to offer but in actually reaching the targeted candidates and effectively presenting the facts regarding a career in insurance sales.
Outcome: After this company started delivering a clear vision of success that resonated with the right candidates for the job, their sales team grew steadily, along with profits.
Quote from a Satisfied Young Producer:
“The biggest problem I had to overcome was my preconceived notion of insurance sales – it is not a profession that many young people dream about. Once I got beyond that and saw what it actually was, I was sold.”
For a no-obligation consultation, contact John McHugh